We went to attend the Expat Show Shanghai this weekend trying to promote our Yabroad Open Platform. In the show we have to talk to different international people that may be interested in our business. Our targeting group is international youngsters who might be interested in coming to and living in China for internships, studies, traveling, or volunteer works. Unfortunately there were not many people within our target group in the Expat Show: not so many international youngsters came to the show. But we thought it might be worthy of convincing those mid-aged people to get interested in us. We went to speak with them and give them our flyers. I successfully sent out around 80 flyers in the morning and was nominated as the CFO (Chief Flyer Officer) by my team. Here’s what I’ve learnt:
- Stand close to the entrance. When people come to a show they may receive as many as hundreds of flyers, so it is important to talk to them as early as possible. Waiting for audience at the entrance has many benefits: they are not bored or exhausted (yet); it impossible to escape from you when they have to enter from the entrance; if people are interested in your business you can tell them where your stand is and they will remember your business when they come to your stand.
- Block the way. It may sound nasty but you can do it under camouflage. For example, simply stand in a narrow hallway and slightly stretch out, like bowing slightly may make you appear more politely. If you block people’s way and are smiling at someone, he/she has to listen to you.
- Observe and listen. Make eye contact and speak with people you feel comfort with. Generally, women are less likely to refuse your attempt to talk with them. In the meanwhile, listen to what people are talking about. For instance, I heard someone calling his friend “Patrik” with a Swedish accent, then I just asked him if he comes from Sweden. It turned out he is from Finland. Me too! Then I introduced him our business and he seemed interested.
- Smile, relate, compliment. Nobody likes a poker face when talked to; smile and people will get pleased. There are many occasions when I ask people where they are from, and I’ll respond “Hey! I’ve been/studied there!” or “My girlfriend is studying there!”. Then people may start to ask you questions like “how do you like it there”. Just compliment them. Then introduce them your business. Hard to refuse.
Overall I think the experience was great. I got to know more about our end customers and how to introduce our business in the shortest time, as well as how to communicate with potential customers and talk with strangers. And hey, being a CFO is not difficult! 😀 Continue reading