What’s important for a start-up

A friend of mine is considering to set up a startup company , here are the things I think are important for startup. Usually when people think of a startup they think of new ideas. However I don’t think good ideas are so important. It’s not difficult to come across a good idea, but it is extremely difficult to get one idea realized. People usually don’t buy ideas, they pay for products and services. Besides, ideas can be easily copied, while its more difficult to copy the implementation of the idea. Furthermore, one can easily judge if one idea is novel or not, by comparing with current solutions; while it’s not so straight to claim one idea to be better than others. Ideas ¬†solve problems and good ideas solve problems in a better way. However, before a problem is actually solved (that is when an idea is realized), ideas are nothing but plain wishful thinking.

I think the most valuable and important¬† thing for a startup company is the team. The team decides where the company is going towards, what the company is going to do, how they are going to do it and whom they are going to do business with and sell the product to. The team determines how fast company will move and turn and act. Since the only advantage of a startup company has over a large corporation is its fast decision making process and execution, the team is the deciding factor of a startup’s survival or death.

It doesn’t matter really if you have a good idea or not, as long as you have a good team and given some time, you definitely will come up with a fantastic idea. An ideal team for me would be something like this: everyone has his/her domain of expertise and others can completely rely on his/her capability of getting things done in his/her domain. Members in the team has slightly intersecting capabilities and as a team form the whole capability map. Someone brings everyone else together and keep everyone motivated and moving; someone is a technical guru and has the insight of solving problems efficiently; someone knows customers and is able to sell them everything he/she has in hand; someone is keen to budget control and at the same time knows where exactly to spend money; someone has extremely good relationships with the rest of the world. Members in the team does not have to agree with each other and they should be able to discuss or argue and reach a decision in a timely manner. They should have the insight into problems and the analytic skills to identify and prioritize tasks.

And still among the team the founders are even more important. They are really what the startup is. They give the startup a life if done correctly; or else the bad genes will follow the company forever. They are the startup’s creators, parents and baby-sitters. They should have the courage to risk everything they already possess for a glimmer hope of success. They believe and love what they are doing not because they don’t have other choices, but rather choose to not to have a choice. They believe they are doing the right thing and are willing to take responsibilities for what they are doing.

When people think of startups, people immediately think the ultimate goal for a company is to go public and get listed in major exchanges. That’s not startups’ goal. Companies need to make money. And founders need to consider this task from day one, if not day zero. Making money is not the same as getting funded by angel investors or venture capitalists. Getting funded is one way out of many to get the ideas recognized but not the ultimate goal. People fund startups because they think the companies are going to make a huge amount of profit. Making profits is about proving to the world that what the startup does is meaningful. What’s the point of keeping burning cash anyway?

When big companies like Google and Facebook purchase small or startup companies, what they’re really buying is the customers, the technologies, and the talents. And among these three, talents are the most important to me, since without the talents the customers and technologies will be found nowhere. In short, you’re destined to success or failure the day you choose the team members for your startup.

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