On Feb. 14th Taobao launched a campaign to sell insurance products, which promises 7% yearly interest rate. The sales data is public, so I wrote a script to crawl them down and did a brief study on this data. Here’re the results.
On that day (actually sold out in less than two hours in total) more than 40,000 people participated, resulting a total sales of almost one billion CNY (the exact number: 980,270,000 CNY). Two companies participated in this sales campaign: Zhujiang and Tian’an. The sales statistics are:
| Zhujiang | Tian’an | Total | |
| # of Customers | 13831 | 29092 | 42923 |
| Sales mean (k CNY) | 24.922059 | 21.847003 | 22.837872 |
| Sales min (k CNY) | 1 | 1 | 1 |
| Sales 25% (k CNY) | 1 | 2 | 2 |
| Sales 50% (k CNY) | 10 | 10 | 10 |
| Sales 75% (k CNY) | 20 | 25 | 22 |
| Sales max (k CNY) | 1000 | 900 | 1000 |
| Sales total (k CNY) | 344697 | 635573 | 980270 |
The histograms of how many people pay for each amount.
Zhujiang was extremely popular: in 2 minutes and 56 seconds it reached a sales of 200,212,000 CNY, that’s more than 1 million CNY sales PER SECOND! Indeed Chinese are crazy about online shopping. 😀
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